The bankruptcy of the well-known Dutch warehouse V&D is a good example. The trademark rights on V&D’s pearl ‘La Place’ were bought by the company JUMBO, for a mere 30 million Euros. The trademark V&D also remains alive. This summer Cool Cat founder Roland Kahn, Jacco Shefers and former Hema CEO Ronald van Zetten, bought the trademark rights for half a million. The trademark V&D will become the leading standard for a web shop. The positive aspect is that the trademark V&D does not end up on the graveyard, as did many others, like PIET KERKHOF, VAN GEND & LOOS or the SRV (see also disappeared trademarks: 1970-2015).
