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Who is the mole? Quiz – trademark infringement TV format

Who is the mole? Quiz - trademark infringement TV format

In order to prevent coat tail riding, names and logos of television shows are often registered as trademarks. Use is allowed if a license fee is paid. IDTV is the owner of the name and the logo of the show “WIE IS DE MOL?” (Who is the mole?), which is registered in the Benelux. Not just for TV shows but also for games, hotels and travel services.

Travelling agency Sawadee obtained a license to arrange trips to locations where the TV show was taped.
TB Events organizes company trips under the names: Boer zoekt vrouw, Holland got Talent, Peking Express, Seks in the City etc, all names of TV shows. Until recently there were also trips named “Wie is de Mol Lunch?”, “Wie is de Mol aan tafel?” en een “Wie is de Mol? Quiz”. Because TB Events does not pay for this use IDTV sues them. The court decides that the names TB Events uses are almost identical to IDTV’s trademark. The only added elements are completely descriptive. TB Events also uses the trademark for similar services as IDTV’s registration. The court therefore rules that this use is an infringement. TB Events is prohibited from using the names any longer and has to pay IDTV’s legal costs.

About Abcor

Abcor specializes in applying for trademark and design rights. We do this worldwide for both SMEs and international companies, but often everything starts with an initial Benelux application. Our aim is to relieve the client of all the worries, which is why we take care of all the steps, from initial advice on what to apply for and how, right through to registration.

In addition to applying for trademarks, we also manage portfolios for our clients. We ensure that trademarks are renewed on time, that the right organizations are paid (given the many fraudulent companies), and we support our clients on issues.

In addition, we are sparring partners for our customers on new products and how to shape and claim new ideas.

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Newsletter: Abcor ABC Magazine

Een korte introductie tekst over de nieuwsbrief waarin je uitlegt wat het is. Hoe je direct de nieuwste editie kunt lezen en hoe je je kunt abonneren. And click here for all the numbers.

Among others in this issue:
• EUIPO vs Mora TV: weigering geluidsmerk
• Jägermeister vs Alte Heiler: stop Russische copycat
• Stichting Nederlandse Top 40: gericht op Benelux?
• Tijdschrift HART vs Hermitage: soortgelijkheid
• Monique Granneman: nieuwe partner Abcor

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