Now finally there is a decision in Europe that concerns a famous logo. The issue revolves around Nike’s “Swoosh” logo (an extremely well known brand) and a similar logo for shoes from a Chinese proprietor. The Court has ruled that the logos are not confusingly similar. But the marks resemble each other enough to be associated with each other. Confusion is not required for a reputable brand, association is sufficient to take advantage of the reputation of the Nike logo. Nike therefore won this case based on the reputation of her logo. A victory not only for NIKE, but for all famous figurative trademarks in general. in any countries in which you may use it.
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