In 2016, Teng Yun International files its logo for soft drinks in England. The logo consists of a blue wave against a red background with a surfer on top of the wave. Pepsi successfully files a cancellation request against this trademark. Although the trademarks are only slightly similar, because of the surfer. Given the reputation and market share of Pepsi however, the consumer will easily assume a link between the marks. Because both logos are used against a blue background and the fact that soft drinks are often purchased without much attention, the products are easily mistaken. The new brand consciously seeks to take advantage of the familiarity of the Pepsi trademarked logo. The infringing trademark is therefore canceled.
