It goes without saying that Beyoncé is one of the most popular and leading artists in the world. To avoid abuse of her name, BEYONCE is registered as a trademark for as wide scale of products. Not only for audio recording and life performances, but also for cosmetics, clothing and merchandising products. When the firm Feyoncé enters the market with a drinking cup ‘FEYONCÉ’ with the caption “he put a ring on it” she demands a prohibition. Feyoncé defends the phrases on the cup, claiming it is a parody. The case is before the Texan Court at the moment. In the European Union such a defence would have a low chance of success. This is a clear case of taking unfair advantage of the reputation of a well-known trademark. Parody and marketing are incompatible.
