The matter appeared before the European authorities (Court of First Instance). It was stated that visual similarity exists between the marks. Both consist of a dromedary, three palm trees and a pyramid.
Nevertheless, it was ruled that there is no infringement. There is no detriment to the older trademark and there is no free ride on the reputation of the older trademark. It is important to note that the CAMELO trademark has a different meaning in Spanish and that the visual elements used are not considered to be particularly distinctive (referring to geographical products). It is hoped that Camel will take this case to the Court to see if the Court agrees.
