The Italian manufacturer contested this stance and claimed that it is merely a suggestive name that refers to the pleasure and relaxation the beer causes. Since there are no drugs in it, the beer cannot be descriptive.
The court, however, decides that the word CANNABIS not only refers to the drug but also to a certain type of hemp that is being used to produce consumer products and drinks, including beer. Because it concerns an ingredient that is commonly used in the production of beer the trademark is deemed to be descriptive.
