The name is protected and projects an image of luxury. This protection is not limited to sparkling wine but goes far beyond that. When a company launches a new brand for animal food and a dog beverage under the name CHAMPAWS, the Champagne interest group (CIVC) successfully objects.
The packaging resembles a champagne bottle and the visuals clearly link to the luxury image of Champagne, which is detrimental to the reputation of the Champagne name. The European authorities refuse the trademark.
Be advised that the CIVC fiercely protects “Champagne” in all its forms. For example, Unilever could remove the celebratory “Andrelon Champagne shampoo” from the market earlier and this winter Homeland Brewery had to recall its people’s-champagne (beer). (Source image: opposition file EUIPO)
