The fact that the company had already registered the mark (in bad faith) in 2012, did not soften the blow. The application had been successfully cancelled in 2019, making use of the mark infringing from the start.
In these proceedings, New Burlon refused to disclose any information, which gave reason for the authorities to independently determine the amount of damages.
If China is an important market for your company, check whether any trademarks may have been registered in bad faith. Attack those copycats, ask for disclosure of the books and, if not given, claim a substantially higher fine than usual.
