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Dinosaur logo’s insignificant differences

Dinosaur logo’s insignificant differences

Cartoon figures are regularly used to market child products. Ehrman (a big German dairy products company) launches Monster Backe, a friendly smiling dinosaur, in 2006. The character is being used for packaging’s, advertisements and online computer games. To protect the rights, the cartoon figure is registered as a European Union trademark, distinguishing milk and dairy products. When a third party applies for a European Union Trademark for a similar dinosaur, for among others milk, dairy products, pie, candy and coffee products, Ehrman files an opposition.

Nonsense, according to the Latvian applicant of the latter trademark: a dinosaur cannot be monopolized. The EUIPO and the court state that there is trademark infringement. The trademarks are visually and conceptually highly similar. In both cases there is a happy dinosaur, drawn in the same style and in the same perspective.

There are differences, but those are small. The prior dinosaur is walking on shoes in the opposite direction with a glass of milk in the hand and licking it´s lips. The customer usually does not make a direct comparison between the products and has to base his decision on a vague memory, forgetting certain details. As a consequence the application is rejected. Conclusion: if cartoon figures are being used to promote or market certain products, make sure to protect the characters in due time.

About Abcor

Abcor specializes in applying for trademark and design rights. We do this worldwide for both SMEs and international companies, but often everything starts with an initial Benelux application. Our aim is to relieve the client of all the worries, which is why we take care of all the steps, from initial advice on what to apply for and how, right through to registration.

In addition to applying for trademarks, we also manage portfolios for our clients. We ensure that trademarks are renewed on time, that the right organizations are paid (given the many fraudulent companies), and we support our clients on issues.

In addition, we are sparring partners for our customers on new products and how to shape and claim new ideas.

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Newsletter: Abcor ABC Magazine

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Among others in this issue:
• EUIPO vs Mora TV: weigering geluidsmerk
• Jägermeister vs Alte Heiler: stop Russische copycat
• Stichting Nederlandse Top 40: gericht op Benelux?
• Tijdschrift HART vs Hermitage: soortgelijkheid
• Monique Granneman: nieuwe partner Abcor

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