In 2013, Lotus introduced its DINOSAURUS cookies (available with or without a chocolate coating). To protect its brand, the company registered both the logo and the packaging design. When CHOCOSAURUS was applied for registration in connection with chocolate and cookies, Lotus objected.
The defendant claimed this was an overreaction, arguing that Chocosaurus was a made-up word, the packaging was completely different, and similar trademarks like BioSaurus and Veganosaurus were already on the market. However, the trademark authorities ruled swiftly. Both names contain ten letters, with the last seven identical. CHOC is descriptive for chocolate, both have four syllables, and both reference dinosaurs. Since the products partially overlap, the authorities concluded there was a likelihood of confusion. As a result, the trademark was rejected for those products.
