The European authorities are of the opinion that although the trademarks are visually slightly similar but, because the wavy line is world-famous, the public will still it associate with the reputable Coca-Cola brand. But does the Chinese company also wrongfully benefit from the reputation of the Coca-Cola trademark? It does! Coca-Cola uses the logo in this format a lot, also in combination with other languages/scripts, like Arabic, Chinese, Cyrillic etc. In addition, the Chinese holder effectively uses the trademark without PanPan and on an red background. Coca-Cola wins and the PanPan logo is canceled for soft drinks and similar products. (Source image: EUIPO)
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