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Guns ‘N’ Rosé beer

Guns ‘N’ Rosé beer

Rock band Guns N' Roses has been an established name for decades. Its popularity hasn't faded, given the 17 million followers on Facebook. The band holds three American trademark registrations GUNS N' ROSES, one of them for clothing. In 2018 the Californian brewery Oskar Blues launches a beer under the name Guns 'N' Rosé, along with all kinds of merchandise, such as caps, stickers, bandanas etcetera. The band objects.

The trademark application is refused, but the brewery refuses to take the products off the market, saying it wants to sell out stock until March 2020. Enough reason for the band to start a lawsuit in California. Consumers may think that the beer is linked economically to the band. Not unusual in the scene, given the ties between bands like AC/DC, Deftones, Anthrax and Iron Maiden with alcoholic beverages. The case has just started and the brewery hasn’t responded yet. Taking advantage from the reputation of well-known bands and brands seems attractive, but it is not without risk. (source image: filed complaint USA)

About Abcor

Abcor specializes in applying for trademark and design rights. We do this worldwide for both SMEs and international companies, but often everything starts with an initial Benelux application. Our aim is to relieve the client of all the worries, which is why we take care of all the steps, from initial advice on what to apply for and how, right through to registration.

In addition to applying for trademarks, we also manage portfolios for our clients. We ensure that trademarks are renewed on time, that the right organizations are paid (given the many fraudulent companies), and we support our clients on issues.

In addition, we are sparring partners for our customers on new products and how to shape and claim new ideas.

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Newsletter: Abcor ABC Magazine

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Among others in this issue:
• EUIPO vs Mora TV: weigering geluidsmerk
• Jägermeister vs Alte Heiler: stop Russische copycat
• Stichting Nederlandse Top 40: gericht op Benelux?
• Tijdschrift HART vs Hermitage: soortgelijkheid
• Monique Granneman: nieuwe partner Abcor

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