Wang does not like his name registered by someone else and takes action. He claims that the trademark has been registered in bad faith. Authorities usually assume that an applicant acts in good faith, but not this time. At the time of registration Wang was all over the news. The applicant could not give an explanation why, out of all names in the world, he chose Alexander Wang, and those of other famous designers. He also could not give any reason why the trademark has been applied for products that were fashion related. His only defense, which was “a coincidence” was not enough. The trademark is therefore annulled.
