It was quite clear that OLM was emulating market leader Heineken. The bottle was green and sported a red star in the top-middle of a white label, as well as on the bottle’s collar. The name itself is printed in white letters on a dark square.
Heineken, as a multinational company should, has protected all these elements of her design. Under penalty of a law suit Heineken forced OLM to revise the visual characteristics of her beer
bottles. This case clearly illustrates how important it is to protect all the distinctive elements that comprise the package of a product.
