When Dutch retail chain HEMA starts to sell jeans with a similar stitching sign in 2015, a lawsuit soon follows. Levi claims infringement and demands compensation of € 50 per jeans sold. The Brussels Court partly agrees. The stitching on the HEMA jeans looks so similar to those from Levi’s that the consumer can easily mistake the jeans for a pair of Levi’s. Consequence: infringement. A total of 221,603 units were sold. However, court deems the demanded compensation too high and fixes it to an amount € 20 per unit sold. HEMA is therefore sentenced to pay damages in the amount of nearly €4.5 million to Levi Strauss.