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Importance of registration logos – similar to Lonchmaps figurative mark

Importance of registration logos - similar to Lonchmaps figurative mark

In clothing and fashion accessories logos play an important role. Consumers often recognize product snot only by their name, but also by their labels. The visual element is therefore extremely important. If the logo is a clear and recognizable picture, it is advised to seek protection for this.

For example LONGCHAMP has not only registered its word mark, but also its logo with the galloping jockey (for leather and clothing). When INAYA (with a galloping jockey) applies for trademark protection, LONGCHAMPS successfully opposes this, based on her trademark. Both images contain a black and white depiction of a galloping horse, with a jockey that is bent forward quite steeply, with a hat on his head. The fact that the logo is normally used in combination with LONGCHAMP is not relevant. The comparison is between the trademarks are registered/applied. The older trademark is also registered for clothes. Consequences: for part of the goods INAYA’s logo will not be registered.

About Abcor

Abcor specializes in applying for trademark and design rights. We do this worldwide for both SMEs and international companies, but often everything starts with an initial Benelux application. Our aim is to relieve the client of all the worries, which is why we take care of all the steps, from initial advice on what to apply for and how, right through to registration.

In addition to applying for trademarks, we also manage portfolios for our clients. We ensure that trademarks are renewed on time, that the right organizations are paid (given the many fraudulent companies), and we support our clients on issues.

In addition, we are sparring partners for our customers on new products and how to shape and claim new ideas.

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Newsletter: Abcor ABC Magazine

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Among others in this issue:
• EUIPO vs Mora TV: weigering geluidsmerk
• Jägermeister vs Alte Heiler: stop Russische copycat
• Stichting Nederlandse Top 40: gericht op Benelux?
• Tijdschrift HART vs Hermitage: soortgelijkheid
• Monique Granneman: nieuwe partner Abcor

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