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Kruidvat’s SPA SECRETS prohibited

Kruidvat’s SPA SECRETS prohibited

Spa Monopole has been granted an exclusive license, by the authorities, to exploit the natural water sources and thermal baths of the Spa region. The firm has registered the trademark SPA for a wide scale of products, like bottled water and cosmetics. When Kruidvat uses the names SPA SECRETS, SENSE OF SPA, ZOUTSCRUB SPA and SEL DE GOMMAGE SPA, to launch a new line of cosmetics and care products, Spa Monopole objects.

Kruidvat wants to keep selling the mentioned products and initiates a lawsuit. Their main argument is that the word SPA refers to a wellnesscentre, which is the place where the products are being used. It is therefore descriptive and should be available to be used by everybody. The judge does not agree. SPA might be descriptive for a wellness centre, but not for cosmetics and care products. Because of the prominent place (due to the use of colors and formats) of the word SPA in the Kruidvat trademarks, consumers might link them to the well-known SPA trademark. Conclusion: infringement. The trademark SPA SECRETS is invalid and the products may no longer be sold, with a € 250 penalty for each infraction.

About Abcor

Abcor specializes in applying for trademark and design rights. We do this worldwide for both SMEs and international companies, but often everything starts with an initial Benelux application. Our aim is to relieve the client of all the worries, which is why we take care of all the steps, from initial advice on what to apply for and how, right through to registration.

In addition to applying for trademarks, we also manage portfolios for our clients. We ensure that trademarks are renewed on time, that the right organizations are paid (given the many fraudulent companies), and we support our clients on issues.

In addition, we are sparring partners for our customers on new products and how to shape and claim new ideas.

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• Tijdschrift HART vs Hermitage: soortgelijkheid
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