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Logo polo Ralph Lauren and bike polo FreshSide similar

Logo polo Ralph Lauren and bike polo FreshSide similar

Polo by horseback has been played since ancient antiquity. The American company Ralph Lauren uses this image as a logo for her clothing line. However, there are many other forms of polo, such as bike polo. This sport, which was conceived in 1891, has been going through a revival since the launch of hardcourt Bike polo in 2000.
The sport is mainly played on tennis and basketball courts. Chunk is an English clothing manufacturer, owned by FreshSide, which has a bike polo player as its logo. Ralph Lauren opposes the trademark application when it was filed in 2009.

The European trademark authorities decided that the trademarks were not similar. They were, after all, two completely different sports. The European court of First instance, however, agrees with Ralph Lauren on appeal. The consumer will notice the overall impression which is similar, and not the insignificant differences. The cyclist is depicted in a way that is very similar to Ralph Laurens polo player, with the stick in the air ready to hit the ball. The trademarks are therefore similar. FreshSide has filed an new logo in the meantime of two players riding towards each other. It appears that Ralph Lauren has no objection to this.

About Abcor

Abcor specializes in applying for trademark and design rights. We do this worldwide for both SMEs and international companies, but often everything starts with an initial Benelux application. Our aim is to relieve the client of all the worries, which is why we take care of all the steps, from initial advice on what to apply for and how, right through to registration.

In addition to applying for trademarks, we also manage portfolios for our clients. We ensure that trademarks are renewed on time, that the right organizations are paid (given the many fraudulent companies), and we support our clients on issues.

In addition, we are sparring partners for our customers on new products and how to shape and claim new ideas.

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Newsletter: Abcor ABC Magazine

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Among others in this issue:
• EUIPO vs Mora TV: weigering geluidsmerk
• Jägermeister vs Alte Heiler: stop Russische copycat
• Stichting Nederlandse Top 40: gericht op Benelux?
• Tijdschrift HART vs Hermitage: soortgelijkheid
• Monique Granneman: nieuwe partner Abcor

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