All claims hold up in court. The counter-argument that Mexx is a boy’s name is irrelevant. Globa Sleep doesn’t use it as a boy’s name, but for selling similar products. Advertising via Facebook and LinkedIn must also stop. The fact that the social media accounts are held by former employees is for the account of Globa Sleep. It has bought the estate including all goodwill and e-mail addresses. For that reason Globa Sleep is liable for all online use. The court assumes that the company can claim the relevant former employees’ profiles to put an end to this.