The EUIPO agrees with the fact that Monopoly is a well-known game. The consumer will link the games, which names both end with OPOLY. The use of the trademark DRINKOPOLY damages the reputation of the well-known trademark MONOPOLY. A game that encourages alcohol abuse, does not fit the carefully acquired image which is obtained. As a result, the DRINKOPOLY-logo is refused as a trademark, but it is still for sale online.