When Neymar transferred to Paris Saint-Germain in 2017, he had his trademark registered in the EU. However, a Portuguese businessman had done so too in 2012. The European Court ruled that this application was in bad faith. At the time of application, Neymar’s star was already rising and well-known in Europe, as evidenced by the many articles that were published in the football press. That the Portuguese businessman was aware of this, is also indicated by the fact that on the same day he filed a trademark application as well for Iker Casillas (at that time one of the best goalkeepers in the world). The trademark was therefore rightfully cancelled by the European trademark authorities. (Source image: Trademark registry Marocco)
