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Nutella upset with Nugtella

Ferrero Nutella vs Nugtella

Nutella’s choco paste is world famous. It is being sold in over 190 countries and has a very distinctive packaging. Ferrero has registered the name NUTELLA, as well as the logo, packaging, and certain elements of the packaging as trademarks in order to protect the unique look and feel of the brand.

Californian company Organicers recently introduced NUGTELLA, a hazelnut paste with added marihuana. Not just the name is similar, the packaging and design is as good as identical as well. The only difference is that the costs are significantly higher, $ 25.- per jar. Ferrero has stated to do whatever they can to end this infringement. In light of recent case law, especially regarding coat tale riding and well know trademarks, the case seems clear cut in Ferrero’s favor. There is a large chance Organicers have already removed the product from the market.

About Abcor

Abcor specializes in applying for trademark and design rights. We do this worldwide for both SMEs and international companies, but often everything starts with an initial Benelux application. Our aim is to relieve the client of all the worries, which is why we take care of all the steps, from initial advice on what to apply for and how, right through to registration.

In addition to applying for trademarks, we also manage portfolios for our clients. We ensure that trademarks are renewed on time, that the right organizations are paid (given the many fraudulent companies), and we support our clients on issues.

In addition, we are sparring partners for our customers on new products and how to shape and claim new ideas.

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Newsletter: Abcor ABC Magazine

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Among others in this issue:
• EUIPO vs Mora TV: weigering geluidsmerk
• Jägermeister vs Alte Heiler: stop Russische copycat
• Stichting Nederlandse Top 40: gericht op Benelux?
• Tijdschrift HART vs Hermitage: soortgelijkheid
• Monique Granneman: nieuwe partner Abcor

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