The UK based Alliance Wine Company had objected to the EU trademark application for a logo “La Vie En Rose” for wine, based on an older English word mark LA VIE EN ROSE. It seemed like a clear cut case, (identical sign + identical goods). However, as a result of Brexit, a UK trademark registration is no longer a valid ground to successfully object to an EU trademark application. This is only possible based on EU trademarks or a national trademark in one of the 27 remaining EU countries. The result: the opposition was rejected at the very beginning of January 2021. (Source image: EUIPO online database)
