In 2016, Big Horn files a trademark for its logo in the European Union. Red Bull objects invoking a number of its trademarks, including the logo of the fighting red bulls in front of a yellow sun background. Market figures, marketing costs, campaigns and research are submitted showing the reputation of this logo.
Red bull gets its way. Even though the similarity between the trademarks is low, the public will still see a link with the well-known brand. The filed trademark uses the same concept: two horned animals duelling. Big Horn seeks to take advantage of the great popularity of Red Bull. The application is therefore refused.
