“it is incredibly sloppy to give your company this name. In this business it is all about recognition and obtaining a unique position on the market. This trademark simply belongs to me.” In a sense this is true. Red Pepper registered its trademark in 2000. However, the trademark expired in 2010. It was probably not renewed due to the bankruptcy. Had De Jong kept the rights to his trademark he would have been in a much better position right now.
Sweet Pepper took immediate action in response to this conflict. Not only did Sweet Pepper apply for the registration of her own name as a trademark, an application for the trademark REDPEPPER was also filed. It now remains to be seen what Red Pepper’s reaction to this will be.
