The new logo mimics the well-known Red Bull brand. Bullsone argues that the products are very different. However, Red Bull is also a sponsor of many sporting events.
To freeride on a well-known brands reputation, it is sufficient for the public to establish a link between both brands, even when different products are concerned. Even more so if a similar logo is used. Therefore if you decide to restyle the logo, always check (with a simple logo search) if you come too close to existing well-known logos, even if they are used for completely different products.
