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VidaGra Stimulating or sickening? Coat-tail riding on well-known trademark

VidaGra Coat-tail riding on well-known trademark Viagra

VIAGRA is one of Pfizer’s main trademarks. Since its introduction in 1998, the product is a great success with a yearly revenue of little over a billion Euros. The product is available on medical prescription.

However, success has its downside, when third parties try to take a piece of the pie as well. Discussing erection problems with a doctor might be a bit of an embarrassment for many men, which is probably the reason for a flourishing online trade of the product. Research reveals that 60% of the amount of pills sold, is being obtained via illegal trade.

Recently, the sexually stimulating capsules, named VidaGra, have been introduced on the market. Offering a good alternative for a greatly needed and wanted product, like VIAGRA, is no problem, as long as it is marketed under a clearly different trademark. This way the consumer will not be confused, competition will cause quality to improve and prices to go down. Nevertheless, this case is a clear case of infringement of trademark rights, taking advantage of the possibly embarrassed consumers. Hopefully, Pfizer will put an end to this.

About Abcor

Abcor specializes in applying for trademark and design rights. We do this worldwide for both SMEs and international companies, but often everything starts with an initial Benelux application. Our aim is to relieve the client of all the worries, which is why we take care of all the steps, from initial advice on what to apply for and how, right through to registration.

In addition to applying for trademarks, we also manage portfolios for our clients. We ensure that trademarks are renewed on time, that the right organizations are paid (given the many fraudulent companies), and we support our clients on issues.

In addition, we are sparring partners for our customers on new products and how to shape and claim new ideas.

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Newsletter: Abcor ABC Magazine

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Among others in this issue:
• EUIPO vs Mora TV: weigering geluidsmerk
• Jägermeister vs Alte Heiler: stop Russische copycat
• Stichting Nederlandse Top 40: gericht op Benelux?
• Tijdschrift HART vs Hermitage: soortgelijkheid
• Monique Granneman: nieuwe partner Abcor

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