The court agrees, which is striking. Previously, the European Court had ruled that even wine and glassware were not sufficiently connected with each other.
The Court specifically mentions this case but suggests that in order to prepare coffee from Deac a coffee machine is needed. Therefore, this time there is a stronger connection between the goods. The goods are complementary and the brands sufficiently similar in the opinion of the court, so much that confusion is expected. Therefore, a ban on the use of the name brand for COFFEMA for coffee machines, and for use as the company name, followed.