In this book we discuss the problems with domain names (how to claim them), use of competitor’s trademarks as Adword, online material, hyperlinking and app-development. We also consider social media (what you can / can’t say), Vlogging and online advertising, fake reviews and online infringements via intermediaries such as Amazon and eBay. This practical guideline is written for non-IP specialists, such as designers and entrepreneurs. The book is only available in Dutch, and can be purchased as a hard cover at BOL.COM, but it can also be downloaded for FREE as an e-book from www.ie-inbedrijf.nl