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Active role required from Facebook with regards to fake advertisements

Active role required from Facebook with regards to fake advertisements

The number of Facebook users was estimated at 2.3 billion early 2019. This makes the medium an ideal platform for advertisers. Facebook therefore makes high turnover, last year the advertising revenues alone were estimated at around 45 billion
dollars. It is no surprise that Facebook is also used by individuals with less honorable intentions.
Since 2018, advertisements to invest in Bitcoins are very commonly seen on Facebook. In addition, Dutch media tycoon John de Mol is depicted as a successful Bitcoin investor, however these adds are a scam and lead to fraudulent websites.

 

John de Mol demands a ban on the use of his name or face, for which he has not given permission. He claims that Facebook should act actively to prevent this.

Many victims of this scam have reported to the online Fraud authorities, who estimated the damage caused by these fake advertisements at 1.7 million euros. Facebook’s argues that it is not responsible for this. They claim that they’re just a neutral online channel and therefore not liable for fraudulent ads on the platform (the so called safe harbor defense).

Court does not agree with this especially taking into consideration the active role of Facebook in selling sell ads on Facebook and Instagram. Facebook appealed the decision. Wondering who will support John de Mol, because now fraudulent Bitcoin ads are appearing on Facebook portraying other celebrities. (Source image: fake ad on Facebook)

About Abcor

Abcor specializes in applying for trademark and design rights. We do this worldwide for both SMEs and international companies, but often everything starts with an initial Benelux application. Our aim is to relieve the client of all the worries, which is why we take care of all the steps, from initial advice on what to apply for and how, right through to registration.

In addition to applying for trademarks, we also manage portfolios for our clients. We ensure that trademarks are renewed on time, that the right organizations are paid (given the many fraudulent companies), and we support our clients on issues.

In addition, we are sparring partners for our customers on new products and how to shape and claim new ideas.

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Newsletter: Abcor ABC Magazine

Een korte introductie tekst over de nieuwsbrief waarin je uitlegt wat het is. Hoe je direct de nieuwste editie kunt lezen en hoe je je kunt abonneren. And click here for all the numbers.

Among others in this issue:
• EUIPO vs Mora TV: weigering geluidsmerk
• Jägermeister vs Alte Heiler: stop Russische copycat
• Stichting Nederlandse Top 40: gericht op Benelux?
• Tijdschrift HART vs Hermitage: soortgelijkheid
• Monique Granneman: nieuwe partner Abcor

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