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ALASKA: North Pole or cannabis?

Using a geographical name as a mark is generally a risky strategy in IP. Such signs are often refused because they may indicate the geographical origin of the goods (think ICELAND, or Geographical Indications such as Champagne). Where that link seems implausible, brand owners may feel safe, but it is still wise to check, for example via an online search or AI, what else the term evokes.

When the mark ALASKA is filed in the EU for tobacco products, the application is refused. Not because anyone believes tobacco is actually grown at the North Pole, but because ALASKA is also a well known cannabis strain with a high THC content. The sign is seen as promoting recreational cannabis use and is considered contrary to the fundamental values on which the European Union is founded. A rather surprising outcome at first glance, in my view.

About Abcor

Abcor specializes in applying for trademark and design rights. We do this worldwide for both SMEs and international companies, but often everything starts with an initial Benelux application. Our aim is to relieve the client of all the worries, which is why we take care of all the steps, from initial advice on what to apply for and how, right through to registration.

In addition to applying for trademarks, we also manage portfolios for our clients. We ensure that trademarks are renewed on time, that the right organizations are paid (given the many fraudulent companies), and we support our clients on issues.

In addition, we are sparring partners for our customers on new products and how to shape and claim new ideas.

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Newsletter: Abcor ABC Magazine

Een korte introductie tekst over de nieuwsbrief waarin je uitlegt wat het is. Hoe je direct de nieuwste editie kunt lezen en hoe je je kunt abonneren. And click here for all the numbers.

Among others in this issue:
• EUIPO vs Mora TV: weigering geluidsmerk
• Jägermeister vs Alte Heiler: stop Russische copycat
• Stichting Nederlandse Top 40: gericht op Benelux?
• Tijdschrift HART vs Hermitage: soortgelijkheid
• Monique Granneman: nieuwe partner Abcor

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