Since 2011, the municipalities Anna Pavlovna, Niedorp, Wieringen and Wieringermeer merged into the new municipality "Hollands Kroon'. For the selection of six new employees the municipality wanted to use the success of popular TV show The Voice. As with The Voice the three directors were on a red swivel chair with the back towards the candidate. Candidates are given two minutes to present themselves. When a manager hits a red button and the chair turns, the candidate is through to the next round. The idea worked, because not only have 200 candidates registered for the selection, but Talpa, owner of the TV show, also responded.

Haribo has been producing wine gums since 1967 in the shape of a bear. The sweets are sold under the brand GOLD BEARS in bags. The packaging contains a golden bear (a cartoon character) with a red bow around his neck. Haribo registered the wordmark HARIBO GOLD BEARS in 1975.
In line with her golden chocolate bunnies, the Swiss chocolate manufacturer Lindt introduced a golden bear in November 2012. The bear is wrapped in a gold foil with a red bow around his neck. On the belly of the bear are the words LINDT / TEDDY. Haribo starts a lawsuit, claiming the packaging infringes the mark GOLD BEARS.

When you mention Coca Cola the first thing people think of is soda with the characteristic red and white lay out. Coca Cola has decided to take an entirely different course. During the fashion week in Rio de Janeiro, in Brazil, Coca Cola introduced their new clothing line. This year’s clothing is characterized by their extensive and colored prints, or is transparent, but the Coca Cola brand is not immediately visible. This was not the first time Coca Cola tried to launch a clothing line. The previous on was not much of a success, though. The question remains whether Coca Cola will be successful with their clothing line and which factors are determinant in this. Of course, and extra look at trademark protection is also warranted with a brand extension

A few years ago Jurjen Veldhoen starts a new, high fashion spectacles brand: JUP. Because the first sales were very positive our client decided to have his trademark protected as a CTM. Cosmetics giant JOOP! opposes this application. Since the costs of rebranding would be substantial our client followed our advice to stand up to JOOP!