The world of tea bags is a unique and large market. The form of the pyramid shaped tea bag was therefore registered in 2007 as a shape mark. Tea Forté opposed this application based on older trademark and design registrations (dated from 2004) Both in first and second instance the authorities conclude that the filed shape mark is different from the older Trademark and design
Ever since 2008 a dispute has been running in Poland regarding the lanch and use of the Trademark COOLRIVER for eau de toilettes. Zino Davidoff objected against this trademark on the basis of his reputable trademark COOL WATER. The goods are identical and the trademarks are similar. Furthermore, COOL RIVER uses an almost identical packaging, so the application was in bad Faith according to Davidoff.
Everyone likes to earn money in a fast way. Generally, this will be achieved by working hard or by winning the lottery. Are you a creative person than an invention may lead to success. But there are always people who want to ride on the coat tails of this success. Mainly, this coat tail riding will not always happen fairly. The original product will be copied and the trade name will be put on the product (counterfeit product). Examples of large-scaled counterfeit products are: clothing (Adidas), shoes (Convers), handbags (Louis Vuiton), perfumes (Chanel), toiletries (Gillette), etc.
Red Bull likes to refer to well known facts and myths in their commercials. This time Red Bull based a commercial on a famous story from the Bible. In the commercial three men are in a boat. One of them, apparently Jesus, suggests that since they will not catch any fish today he will go home. He then proceeds to exit the boat and walk over the water. One of his companions tells him to stop and asks how he is able to walk on water. The other companion guesses that he drank Red Bull since Red Bull gives you wings. Jesus then explains that it has nothing to do with Red Bull, or a miracle for that matter. You just have to know where the rocks are. Jesus then almost slips and proclaims “Jesus!”.
On July 27th, 2012 the Olympic Games will commence in London. This seems to be the time for all sorts of underhanded commercial tactics. The IOC will do whatever it can to prevent this. For this reason the Olympic logo is protected by various trademark registrations.
Pinterest is the newest sensation in social media. The website was launched in 2010. Ever since launching the app the number of users has grown explosively, from 10.000 to 11 million. The site acts like a giant notice board. The user can pin pictures on a board and place them in a collection (moodboard). This way users can share their photos and favorite items. Users can use the moodboards to decorate the house, plan a wedding etc. On the website multiple moodboards may be found: fashion, religion, entertainment, but also company information may be found, however, mostly visual. By repining images of products can be spread quickly.
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Een korte introductie tekst over de nieuwsbrief waarin je uitlegt wat het is. Hoe je direct de nieuwste editie kunt lezen en hoe je je kunt abonneren. And click here for all the numbers.
Among others in this issue:
• EUIPO vs Mora TV: weigering geluidsmerk
• Jägermeister vs Alte Heiler: stop Russische copycat
• Stichting Nederlandse Top 40: gericht op Benelux?
• Tijdschrift HART vs Hermitage: soortgelijkheid
• Monique Granneman: nieuwe partner Abcor
