Red Bull protects, since the launch of its new energy drinks, its brand with tooth and nail. Legal Proceedings are started everywhere (with varying success) against energy drinks brands that contain the element RED or BULL. In this way Red Bull tries to avoid diluting of its brand and retain a strong position in the market for energy drinks. Recently there was an interesting case in the Benelux. RED BULL opposed the application for RED DRAGON .
Last year and this year we received information that certain drugs are difficult to obtain. It concerns for example drugs with the following active ingredients: Bleomycin (anticancer agent), Doxorubicin hydrochloride (anti-breast and ovarian cancer), Cytarabin (anti acute leukemia) Thiopental (anesthetic) and recently Methoxy Polyethylene Glycol-Epoetin beta (for symptomatic anemia in kidney disease). Main stream media only addresses production problems in U.S. manufacturing sites. In the Netherlands parliament questions have been raised whether these deficiencies are caused by parallel exports. This reason is still under debate. Therefore, I would like to put the following thesis why drugs are more often no longer available on the European market, and in particular in the Netherlands.
Georgian Irakli Kiziriaartist introduced Louis Vuitton condoms on World Aids Day. The artist came up with this idea, because LVMH (Louis Vuitton's parent company) supports various organizations in the field of research into public health. The condom was about € 60, - . A portion of the money can be beneficial to research into AIDS.
Starting January 12, , for a period of ninety days organizations (both public and commercial institutions) may apply for their own top level extension (a gTLD). The new gTLDs are mainly known as the new DOT BRAND extensions. Large international companies may have their brand or a generic term such as a gTLDs to put on record. So instead of .COM or .ORG the domainname will read. ABCOR,. Or .SHOP or .BANK (for the financial world).
Much has been written about the advantages and disadvantages for trademark holders to own a DOT BRAND gTLD. But what consequences does this new option have for brand owners in general?
For advertising campaigns clients often require that they are indemnified against possible infringements of intellectual property rights owned by third parties. The consequence of this is that a possible claim can be passed on to the advertising agency.
The logic behind this reasoning is that the advertising agency knows what it does and can regulate the rights to images. Indemnification, however, does result in larger obligation to provide information to clients, especially if the concept is a combined idea.
The Dutch Dress campaign by Bavaria has been named the most successful campaign of 2010. In social media, the Bavaria Babes were also the topic of the day. Remarkably Bavaria has never acted in response to their success, which given the hype, is really strange.
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Een korte introductie tekst over de nieuwsbrief waarin je uitlegt wat het is. Hoe je direct de nieuwste editie kunt lezen en hoe je je kunt abonneren. And click here for all the numbers.
Among others in this issue:
• EUIPO vs Mora TV: weigering geluidsmerk
• Jägermeister vs Alte Heiler: stop Russische copycat
• Stichting Nederlandse Top 40: gericht op Benelux?
• Tijdschrift HART vs Hermitage: soortgelijkheid
• Monique Granneman: nieuwe partner Abcor
