A restaurant in London has started selling ice cream made from breast milk, called Baby Gaga. Fifteen young mothers supplied their milk and received an unknown payment in return. There are no English laws that prohibit the use of (human) breast milk.
 

Deac sells CAFEMA coffee to companies in the Netherlands. COFFEMA produces coffee machines for the professional market. In order to protect its trademark rights COFFEMA seeks to register her name as a trademark with the European authorities. Deac opposed this action, stating that coffee and coffee machines are so connected, that the market may think that the products originate from the same company.
 

Famous brands have a wider scope of protection. The European Court in the case of L'Oréal / Bellure decided that "It is no longer admissible to sail in the wake of a famous trademark and profit from its reputation and prestige, without a financial compensation." Many court decisions followed based on this case, but they always concerned a wordmark. To date there is little case law on how these rules apply to pure logos (logos without any accompanying words).