Earlier this year the European Court gave a decision on the admissibility of using someone else’s trademark as an adword. An adword is a search word that enables users of Google to find sponsored links to websites. These sponsored links may be seen on the right hand side of Google. Sometimes trademarks are used as adwords by the competition in order to lure more people to their website
Humor and trademark law do not go well together. In order to prevent any misuse by third parties it is advisable to always register your slogans. The Dutch national airport Schiphol has recently been a live testimony of this importance. The company Optitrade started a campain for selling het glasses under the name TRY BUY SEE. The main prize: a free airline ticket. Schiphol uses the slogan SEE BUY FLY for her shopping services.
With regards to global advertising the same campains are sometimes used in many different countries. This is not without always risk. The image above provided some commotion in Switzerland, since the pictured cow is Austrian according to the ear brands.
Over the past few years Heineken has bought many small breweries in Switzerland. Quite to the dissatisfaction of some Swiss. An action group, comprised of multiple small breweries decided to sell the beer under the name KEINEKEN (Kein Heineken, German for no Heineken)
Since 1994 ‘Scotch & Soda Polska’ had been the exclusive Polish distributer of clothing company Scotch & Soda BV from the Netherlands. In 1998 POLSKA decided, in an effort to protect her marketing activities, to register the trademark SCOTCH & SODA in the Polish Trademark Register.
In designing the SENSEO Philips realized a unique concept for the shape of a coffee machine. In order to protect this shape, Philips has registered various designs.
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Een korte introductie tekst over de nieuwsbrief waarin je uitlegt wat het is. Hoe je direct de nieuwste editie kunt lezen en hoe je je kunt abonneren. And click here for all the numbers.
Among others in this issue:
• EUIPO vs Mora TV: weigering geluidsmerk
• Jägermeister vs Alte Heiler: stop Russische copycat
• Stichting Nederlandse Top 40: gericht op Benelux?
• Tijdschrift HART vs Hermitage: soortgelijkheid
• Monique Granneman: nieuwe partner Abcor
