Often a logo acts as a powerful and distinctive sign. In clothing the consumer will readily recognize which logo belongs to which manufacturer. In order to act against an infringement the protection of a logo is crucial.
Due to the harsh winter climate the bottle of Grasovka Vodka is temporarily wrapped in bison fur. The Foundation for Alcohol Prevention objected this novelty. By wrapping the bottle in bison fur, they reasoned, the consumer would overlook the fact that it concerns vodka with over 40% alcohol. They further stated that because of its furriness the bottle was extra attractive to young children, and specifically aimed at them. So the Foundation filed a complaint with the Dutch Advertising Commission (RCC).
Some months ago a German priest launched a website aimed at informing young believers about the Bible. Using reshaped Playmobil figures the priest depicted scenes from both the Old and New Testament.
In order to protect the shape of her new ear phones BOSE registered the ear phones as a European Design. The product turned out to become a great success. The drawback of success is that third parties always want to gain from it as well. In some cases it inspires malignant companies to produce counterfeit products.
The Polo/Lauren Company has successfully prevented the registration of the POLO SPORT’s logo. The defendant claims that the trademark has been used since 2004 and that no problems ever occurred. The logo would supposedly refer to a sporting gentleman’s lifestyle. The differences between the trademarks would enable both to co-exist.
In choosing a new name it is advisable to chose a fantasy name. Marketing specialists, however, will often advise to chose a descriptive name. The disadvantage of a descriptive name is that its scope of protection is
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Een korte introductie tekst over de nieuwsbrief waarin je uitlegt wat het is. Hoe je direct de nieuwste editie kunt lezen en hoe je je kunt abonneren. And click here for all the numbers.
Among others in this issue:
• EUIPO vs Mora TV: weigering geluidsmerk
• Jägermeister vs Alte Heiler: stop Russische copycat
• Stichting Nederlandse Top 40: gericht op Benelux?
• Tijdschrift HART vs Hermitage: soortgelijkheid
• Monique Granneman: nieuwe partner Abcor
