With regards to global advertising the same campains are sometimes used in many different countries. This is not without always risk. The image above provided some commotion in Switzerland, since the pictured cow is Austrian according to the ear brands.
Over the past few years Heineken has bought many small breweries in Switzerland. Quite to the dissatisfaction of some Swiss. An action group, comprised of multiple small breweries decided to sell the beer under the name KEINEKEN (Kein Heineken, German for no Heineken)
Since 1994 ‘Scotch & Soda Polska’ had been the exclusive Polish distributer of clothing company Scotch & Soda BV from the Netherlands. In 1998 POLSKA decided, in an effort to protect her marketing activities, to register the trademark SCOTCH & SODA in the Polish Trademark Register.
In designing the SENSEO Philips realized a unique concept for the shape of a coffee machine. In order to protect this shape, Philips has registered various designs.
In the Benelux holders of earlier trademark rights have the ability to prevent the registration of a new trademark application, though an opposition procedure. Lollipops SA, known for her handbags, wanted to prevent the trademark LOLLY POP from being registered. This should not have been a problem, were it not that trademarks older than 5 years have to provide proof of use. And that is where it all went wrong.
In both France as well as the Netherlands there is an ongoing legal battle regarding the shape of a honey jar. In this case it becomes very apparent that registering a design is a custom made matter. Most companies do not realize that the European authorities accept just about every design image. A formal check whether or not the design as already been filed by another party is not preformed. A design registration on and of its own does not give any certainty regarding the actual scope of protection.
Call us: 071-5763116 or send an e-mail: info@abcor-ip.com
Een korte introductie tekst over de nieuwsbrief waarin je uitlegt wat het is. Hoe je direct de nieuwste editie kunt lezen en hoe je je kunt abonneren. And click here for all the numbers.
Among others in this issue:
• EUIPO vs Mora TV: weigering geluidsmerk
• Jägermeister vs Alte Heiler: stop Russische copycat
• Stichting Nederlandse Top 40: gericht op Benelux?
• Tijdschrift HART vs Hermitage: soortgelijkheid
• Monique Granneman: nieuwe partner Abcor
