Companies invest significantly to position themselves in the market. A company’s name, logo, and product trademarks are all important identifiers for consumers—signs that distinguish one company from another. However, a trademark is more than just a distinguishing mark; it symbolizes the goodwill a company has built and represents significant financial value. Therefore, it is crucial to protect your goodwill.
In most countries, trademark rights are not acquired merely by using a sign but only through registration. Registering a domain name or a trademark alone does not grant rights—only the registration of a sign as a trademark confers these rights.
For a successful expansion of activities, it is not only wise but essential to seek protection for the most important signs. This includes not only names but also logos, slogans, distinctive packaging, product shapes, colors, scents, videos, and any other identifiers a company may use to establish its market presence. Trademark registration is necessary to enforce rights in cases of infringement or to claim priority over new domain names.
If you wish to register your trademark in the European Union, please contact us at info@abcor-ip.com.
As a result of the pandemic last April, the curtain dropped for D-reizen, one of the largest tour operators in the Netherlands. On March 12, however, all trademark rights were
This April 1st, it was 25 years ago that the first EU trademark was filed in the European Union. What is quite common now, was a sensation at the time.
Ever since the 1960s, Dr. Martens has been selling their boots. A signature element of their brand is the contrasting thick yellow stitching at the edge of the sole. Given
The Chinese market now consists of 1.4 billion consumers. China is not only a production country, but is also an attractive market for more and more companies. When a product
For years people have been fighting against the name WASHINGTON REDSKINS. In 1993, the National Congress of American Indians stated that the club name is derogatory and racist to Native
Shapemarks are not uncommon in the chocolate industry. Think of Toblerone’s triangular shape, Tony Chocolonely’s unevenly spaced blocks and last but not least the famous KitKat bar. Ritter Sport has
Although it seems talks are still continuing between EU and the British government, it looks like we should seriously consider the possibility of a hard Brexit as per January 1st
Logos are very important in fashion. Consumers usually have the first glance at clothing hanging or lying in the store shelves and they recognize the brand immediately by the neck
Many companies use (semi) descriptive brand names. The advantage being that the brand name immediately clarifies what product/service is offered. The disadvantage is that such brand names are often not
Famous athletes often file their name as a trademark. They often hold these registrations in their own IP company. This way, the athlete can cash in on his/her popularity and
Call us: 071-5763116 or send an e-mail to: info@abcor-ip.com
Een korte introductie tekst over de nieuwsbrief waarin je uitlegt wat het is. Hoe je direct de nieuwste editie kunt lezen en hoe je je kunt abonneren. And click here for all the numbers.
Among others in this issue:
• EUIPO vs Mora TV: weigering geluidsmerk
• Jägermeister vs Alte Heiler: stop Russische copycat
• Stichting Nederlandse Top 40: gericht op Benelux?
• Tijdschrift HART vs Hermitage: soortgelijkheid
• Monique Granneman: nieuwe partner Abcor
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Tel: 071-5763116
Fax: 071-5768947
E-mail: info@abcor-ip.com
Visiting address Southern part of The Netherlands
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Visiting address Belgium
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Abcor is a member of the following industry and quality organizations: Benelux Association of Trademark and Design Law, International Trademark Association, Advertising Law Association.
