Companies invest significantly to position themselves in the market. A company’s name, logo, and product trademarks are all important identifiers for consumers—signs that distinguish one company from another. However, a trademark is more than just a distinguishing mark; it symbolizes the goodwill a company has built and represents significant financial value. Therefore, it is crucial to protect your goodwill.
In most countries, trademark rights are not acquired merely by using a sign but only through registration. Registering a domain name or a trademark alone does not grant rights—only the registration of a sign as a trademark confers these rights.
For a successful expansion of activities, it is not only wise but essential to seek protection for the most important signs. This includes not only names but also logos, slogans, distinctive packaging, product shapes, colors, scents, videos, and any other identifiers a company may use to establish its market presence. Trademark registration is necessary to enforce rights in cases of infringement or to claim priority over new domain names.
If you wish to register your trademark in the European Union, please contact us at info@abcor-ip.com.
Everybody knows that the Benelux trademark authorities are very liberal as it comes to accepting trademarks. By law, they can refuse trademarks that are contrary to the public order or
As early as in 1999, Diesel registered it´s D-logo for clothing in the European Union. When Sprinter Megacentros files its own D-logo in the European Union, Diesel opposes. Initially Diesel’s
WIPO’S International trademark registration offers the possibility of affordable trademark protection abroad. Almost a hundred countries have joined already. The latest newcomer is Thailand.
Not every trademark is automatically accepted by the authorities. As everybody knows, a trademark should be sufficiently distinctive, in order to be admitted. But there are other criteria as well.
There are various types of trademarks. Besides words and logo’s companies also claim less common signs like, packaging, melodies, and even the outline of a shop. Since 2010 there is
In 2014 the EUIPO presented a new guideline regarding the admissibility of logo´s as a registered trademark. A little stripe under the word or a square as background will not
A difficult question for many companies that are active beyond the border is where to register the trademark. Just on the home market or in other countries as well. For
Many companies register their company name and trademarks as wordmark only. Often, however, a logo is also use. If this logo is distinctive and plays an important role in communication
If England leaves the European Union, there won´t be consequences just for English companies. In general, every company owning a European Union Trademark or European Union design will lose protection
In 2000 Lego filed a drawing of her figurines as a shape mark to protect it from third parties that may want to copy it. BestLock (a competitor) started a
Call us: 071-5763116 or send an e-mail to: info@abcor-ip.com
Een korte introductie tekst over de nieuwsbrief waarin je uitlegt wat het is. Hoe je direct de nieuwste editie kunt lezen en hoe je je kunt abonneren. And click here for all the numbers.
Among others in this issue:
• EUIPO vs Mora TV: weigering geluidsmerk
• Jägermeister vs Alte Heiler: stop Russische copycat
• Stichting Nederlandse Top 40: gericht op Benelux?
• Tijdschrift HART vs Hermitage: soortgelijkheid
• Monique Granneman: nieuwe partner Abcor
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E-mail: info@abcor-ip.com
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Abcor is a member of the following industry and quality organizations: Benelux Association of Trademark and Design Law, International Trademark Association, Advertising Law Association.
