Companies invest significantly to position themselves in the market. A company’s name, logo, and product trademarks are all important identifiers for consumers—signs that distinguish one company from another. However, a trademark is more than just a distinguishing mark; it symbolizes the goodwill a company has built and represents significant financial value. Therefore, it is crucial to protect your goodwill.
In most countries, trademark rights are not acquired merely by using a sign but only through registration. Registering a domain name or a trademark alone does not grant rights—only the registration of a sign as a trademark confers these rights.
For a successful expansion of activities, it is not only wise but essential to seek protection for the most important signs. This includes not only names but also logos, slogans, distinctive packaging, product shapes, colors, scents, videos, and any other identifiers a company may use to establish its market presence. Trademark registration is necessary to enforce rights in cases of infringement or to claim priority over new domain names.
If you wish to register your trademark in the European Union, please contact us at info@abcor-ip.com.
There are various types of trademarks. Besides words and logo’s companies also claim less common signs like, packaging, melodies, and even the outline of a shop. Since 2010 there is
In 2014 the EUIPO presented a new guideline regarding the admissibility of logo´s as a registered trademark. A little stripe under the word or a square as background will not
A difficult question for many companies that are active beyond the border is where to register the trademark. Just on the home market or in other countries as well. For
Many companies register their company name and trademarks as wordmark only. Often, however, a logo is also use. If this logo is distinctive and plays an important role in communication
If England leaves the European Union, there won´t be consequences just for English companies. In general, every company owning a European Union Trademark or European Union design will lose protection
In 2000 Lego filed a drawing of her figurines as a shape mark to protect it from third parties that may want to copy it. BestLock (a competitor) started a
This year, Google has been proclaimed (in the Brandtz top 100) as the most valuable trademark in the world (an estimated 229 billion US dollars). In the top 100 there
The Big Green Egg is a ceramic barbecue. The egg shaped barbecue ensures that the air is circulated, which means dishes are cooked evenly. Aside from barbecuing the machine can
Through trademark law a sign may be protected. Many different signs are accepted, for example: logos, packaging, pictures of buildings, comic book characters etc. However, there is a minimum requirement
Under the name PRONAILS, for many years, Amazing Brands has sold artificial nails and related products. In 2012 trademark protection is sought in the Benelux, however, the trademark is refused
Call us: 071-5763116 or send an e-mail to: info@abcor-ip.com
Een korte introductie tekst over de nieuwsbrief waarin je uitlegt wat het is. Hoe je direct de nieuwste editie kunt lezen en hoe je je kunt abonneren. And click here for all the numbers.
Among others in this issue:
• EUIPO vs Mora TV: weigering geluidsmerk
• Jägermeister vs Alte Heiler: stop Russische copycat
• Stichting Nederlandse Top 40: gericht op Benelux?
• Tijdschrift HART vs Hermitage: soortgelijkheid
• Monique Granneman: nieuwe partner Abcor
Frambozenweg 109-111
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2301 CC LEIDEN
Tel: 071-5763116
Fax: 071-5768947
E-mail: info@abcor-ip.com
Visiting address Southern part of The Netherlands
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5038 CH TILBURG
Visiting address Belgium
Rubensstraat 104/59
TURNHOUT 2300
Abcor is a member of the following industry and quality organizations: Benelux Association of Trademark and Design Law, International Trademark Association, Advertising Law Association.
