The Apple Store is a worldwide phenomenon. It has a unique and transparent character. Not only because of the glass front, but also because of the glass, floating stairs, the

Trademarks are usually refused because they are descriptive. In some rare cases a trademark is refused because it is deemed offensive to a part of the public. In Germany the

BMW has registered the letter M as a trademark. The German Trademark Office decided that the letter sufficiently distinctive for sports cars. Important in the consideration of the trademark authorities

The Benelux Trade Mark Office (BOIP) has decided to refuse the registration of the mark Allah. The mark was applied for clothes. Strange is not the refusal, but the reasoning

It is not always easy to put your mark on the market without problems. The Chinese car company Qoros Automotive can endorse this phrase since they brought their new car

Trademarks that do not have distinctive character should be refused. This applies to all types of marks, word marks, shape marks etc. The policy used to be that integration should

In 2010 RB Europe started a cancelation action against RAW at OHIM. The reasoning for this being that RAW in its opinion is not distinctive for

Yoshida’s kitchen knives are easily identified by their handles. The handle has a pattern of small black dots, which appear to be indented upon further inspection. In order to protect

Another European trademark has been refused due to bad morals. The logo ’Qué buenu ye! HIJOPUTA’ (Spanish for ’How good is that, SOB’) was applied for alcoholic drinks. Unfortunately the

Not every brand will be automatically registered. The most common refusal of the authorities, that a mark is descriptive / not distinctive. Very occasionally a brand is refused