
Monopoly on Cherry Chocolate Box Packaging?
Trademarks are not just logos or words. Other signs can also be registered as trademarks. Think of a shape (like the Coca-Cola bottle) or a sound (used by film companies).
Abcor is a full service design and trademark agency specialized in legal advice and the protection of Intellectual Property rights. We are a strategic partner and provide short, clear-cut and practical advice.

Trademarks are not just logos or words. Other signs can also be registered as trademarks. Think of a shape (like the Coca-Cola bottle) or a sound (used by film companies).

Since 1935, L’Oréal has sold skincare products worldwide under the LANCÔME brand. When the new cosmetics brand NINÔME was launched—including promotions via model Kim Feenstra’s social media—L’Oréal demanded a ban.

This year, the European Union is introducing new design legislation to better align design rights with current and future needs. What are the key changes?

Companies often use logos to promote their products or services. Consumers see them as a symbol of recognition. That’s why it’s clever to claim trademark protection for them. However, the

In 2019, Rituals Cosmetics launched a new line of reed diffusers. To protect its distinctive shape, the company immediately applied for an EU design registration.

A trademark grants a company exclusive rights to its use. If another company applies for a similar name to market identical products, there are several ways to challenge it. One
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We do not only look at the legal side of a case, but also take into account other business aspects such as marketing , social media, the consequences of product launches and of course the costs. We like to think and work out of the box with our client.
A vast majority of our lawyers are Certified European Trademark Attorneys. In the past, they have been working as in-house lawyers in corporate firms, including in advertising, consumer fast moving products and the pharmaceutical industry. Therefore their approach is often business oriented, practical and easy for our clients to understand.
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