In its defense of its campaign Radio-538 claims that a mere reference is made to sexuality, but not to pornography. The use of sexuality explicit images in advertisements does not automatically mean moral boundaries are crossed. The RCC agrees with the latter. However, in case of outdoor advertising to be used at bus stops these rules should be applied more strictly, because the general public can hardly avoid this bill-board. A direct association with pornography is not created, but the positioning of the cat between the woman’s opened legs is clearly meant to direct the attention to her genitals. So with this bill board in combination with it being shown in public bus stops, the line is being crossed, resulting in a warning to not use it in this way.
