Spido offers boat-cruises in and around the port of Rotterdam. River Cruise, a competitor, uses, among other words, SPIDO as an Adword. The word SPIDO does not, however, appear visibly in the advertisement that is listed. River Cruise claims that it is clear to site visitors that River Cruise is a different company.
In the preliminary relief proceedings court disagrees. It is unclear to users if there are economic ties with Spido or if it concerns a competitor. Even more so since River Cruise is a descriptive term. End result: prohibition of use and a court order to pay the costs of proceedings.