Lacoste sells clothing, shoes and perfume all over the world. The trademark is a logo of a green crocodile. The logo refers to the nickname -“le Crocodile”- of the company’s founder, tennis player René Lacoste. Apart from the name the stylized crocodile has been registered as a trademark as well. When the trademark EAU CROCO is filed for perfume, jewellery and clothing, by a third company, La Coste opposes. The consumer will think of the crocodile logo when confronted with this new application. Especially since CROCO is the French abbreviation of crocodile. The new application is considered similar and is therefore not registered.