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Logo stops word: EAU CROCO – Lacoste

Logo stops word: EAU CROCO - Lacoste

Many companies register their company name and trademarks as wordmark only. Often, however, a logo is also use. If this logo is distinctive and plays an important role in communication it is advisable to register this as a trademark as well.

Lacoste sells clothing, shoes and perfume all over the world. The trademark is a logo of a green crocodile. The logo refers to the nickname -“le Crocodile”- of the company’s founder, tennis player René Lacoste. Apart from the name the stylized crocodile has been registered as a trademark as well. When the trademark EAU CROCO is filed for perfume, jewellery and clothing, by a third company, La Coste opposes. The consumer will think of the crocodile logo when confronted with this new application. Especially since CROCO is the French abbreviation of crocodile. The new application is considered similar and is therefore not registered.

About Abcor

Abcor specializes in applying for trademark and design rights. We do this worldwide for both SMEs and international companies, but often everything starts with an initial Benelux application. Our aim is to relieve the client of all the worries, which is why we take care of all the steps, from initial advice on what to apply for and how, right through to registration.

In addition to applying for trademarks, we also manage portfolios for our clients. We ensure that trademarks are renewed on time, that the right organizations are paid (given the many fraudulent companies), and we support our clients on issues.

In addition, we are sparring partners for our customers on new products and how to shape and claim new ideas.

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Newsletter: Abcor ABC Magazine

Een korte introductie tekst over de nieuwsbrief waarin je uitlegt wat het is. Hoe je direct de nieuwste editie kunt lezen en hoe je je kunt abonneren. And click here for all the numbers.

Among others in this issue:
• EUIPO vs Mora TV: weigering geluidsmerk
• Jägermeister vs Alte Heiler: stop Russische copycat
• Stichting Nederlandse Top 40: gericht op Benelux?
• Tijdschrift HART vs Hermitage: soortgelijkheid
• Monique Granneman: nieuwe partner Abcor

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