The rationale behind the rejection stems from the association of the mark with the notorious Colombian drug trafficker, Pablo Escobar, known for his extreme cruelty and power. Drawing a parallel with the rejection of the La Maffia brand, PARFUMS ESCOBAR was deemed to glorify crime and drug trafficking, contradicting the foundational values of the European Union and offending universal moral sensibilities.
In light of these considerations, the refusal of the trademark was deemed appropriate as it aligns with the imperative to uphold public order and discourage the glorification of criminal activities.
