IKEA-IKIKI: Importance of Logo Registration

IKEA logo
Very short trademarks have limited protection. Sometimes, just one or two different letters is enough to avoid confusion. That’s why it’s important for companies to register not just the word mark, but also all other branding elements they use in the market. Ikea has registered not only the word but also its logo (the blue frame with the yellow oval), in both color and black-and-white.

                                                                                     

When the IKIKI logo was filed in the EU, Ikea rightly objected. Ikea is a brand with a stellar reputation in Sweden. Both marks feature a black frame with an oval white shape containing the word. The words themselves are similar (four versus five letters). Result: the application was completely refused. If Ikea had only relied on its word mark, it’s questionable whether they could have stopped the trademark application.

About Abcor

Abcor specializes in applying for trademark and design rights. We do this worldwide for both SMEs and international companies, but often everything starts with an initial Benelux application. Our aim is to relieve the client of all the worries, which is why we take care of all the steps, from initial advice on what to apply for and how, right through to registration.

In addition to applying for trademarks, we also manage portfolios for our clients. We ensure that trademarks are renewed on time, that the right organizations are paid (given the many fraudulent companies), and we support our clients on issues.

In addition, we are sparring partners for our customers on new products and how to shape and claim new ideas.

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Newsletter: Abcor ABC Magazine

Een korte introductie tekst over de nieuwsbrief waarin je uitlegt wat het is. Hoe je direct de nieuwste editie kunt lezen en hoe je je kunt abonneren. And click here for all the numbers.

Among others in this issue:
• EUIPO vs Mora TV: weigering geluidsmerk
• Jägermeister vs Alte Heiler: stop Russische copycat
• Stichting Nederlandse Top 40: gericht op Benelux?
• Tijdschrift HART vs Hermitage: soortgelijkheid
• Monique Granneman: nieuwe partner Abcor

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