Less than one month later, the drink is relaunched under the new name ON LEMON – JOHN IS ON. To promote the soft drink, the old name is used occasionally on Facebook and Instagram, as well as on shipping boxes. Is this infringement? Yes it is. The names JOHN LEMON and JOHN LENNON are similar and are used for identical products. In addition, the new brand ON LEMON – JOHN IS ON is similar to the infringing JOHN LEMON and is used in combination with it. It is precisely because of that persistence that the new trademark is not allowed. A European-wide ban follows.
