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PEPSI prevents PAUPSY Concept store

pepsi-prevents-paupsy-concept-store

In 2020 Paupsy opened its doors. Paupsy is a concept store which sells clothes, shoes and jewelry. The instance their trademark was applied for clothing and bags, PEPSI objected. Well-known brands such as PEPSI often register their trademarks not only for their core business, but also for other goods and services. The reason for this is to prevent other companies from catching on to the trademark's reputation, but also because these trademarks are often licensed to third parties to use.

 

Therefore, the PEPSI trademark is registered not only for soft drinks, but also for food, cosmetics, audio equipment, furniture, household products, stationery, jewelry, bags, clothing and textile products.

Following this reasoning, it is logical PEPSI would object to the trademark application. After all, the products are the same. But are the marks similar, seeing that minor differences in short marks are often enough ensure sufficient difference?

Yes, the authorities judged. The marks in question contain five versus six letters, but the letters P*PS* are in the same order. Therefore, the marks are deemed visually similar. This is also the case in terms of sound. Both marks consist of two syllables and both marks are pronounced the same way. The trademark application is therefore rejected.

Are you considering merchandising or licensing a trademark? Then apply for a trademark application for all relevant products.

About Abcor

Abcor specializes in applying for trademark and design rights. We do this worldwide for both SMEs and international companies, but often everything starts with an initial Benelux application. Our aim is to relieve the client of all the worries, which is why we take care of all the steps, from initial advice on what to apply for and how, right through to registration.

In addition to applying for trademarks, we also manage portfolios for our clients. We ensure that trademarks are renewed on time, that the right organizations are paid (given the many fraudulent companies), and we support our clients on issues.

In addition, we are sparring partners for our customers on new products and how to shape and claim new ideas.

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Newsletter: Abcor ABC Magazine

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• Jägermeister vs Alte Heiler: stop Russische copycat
• Stichting Nederlandse Top 40: gericht op Benelux?
• Tijdschrift HART vs Hermitage: soortgelijkheid
• Monique Granneman: nieuwe partner Abcor

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