But what exactly counts as retail services in class 35? Is it just selling third-party products, or does it also cover your own online shop, flagship store, or a shop selling only your own products? This was recently clarified by European authorities in a case involving RITUALS and its own stores. The Board of Appeal made it clear: retail services don’t just cover selling products, but also demonstrating and advising consumers about them—including selling your own products. If you have your own stores or online shops, register your mark in class 35.
